Investor Deck · 2026
Saving the world
through motor culture.
Place>Space
Feel>See
Impact>Scale
Rev Ritual
The Legacy · 1868 – Present
My family built the gathering places of the 20th century.
I am building the ones the 21st century needs.
I am building the ones the 21st century needs.
In 1868, Rufus Sibley founded Sibley's department store in Rochester, New York. By 1939 it was the largest department store between New York City and Chicago — one of the five largest in the country. For 122 years, Sibley's was a community anchor. A place where people from all walks of life gathered, connected, and belonged.
The doors closed on January 31, 1990. The building still stands. The communities it anchored are still there — but fractured. The loneliness epidemic is not an accident. When the world evolves and alters some of the basic mechanisms for humans feeling like they are together or a part of it all, the fractures follow.
"50% of Americans report chronic loneliness — the same mortality risk as smoking 15 cigarettes a day. The Surgeon General has called it a public health crisis. We are not short on diagnosis. We are short on infrastructure."
1868
Rufus Sibley opens the first storefront in Rochester, NY. One of five people who left a dry goods store in Boston to build something of their own.
1939
Sibley's becomes the largest department store between New York City and Chicago. One of five largest in the country. 15 locations across New York State.
1990
The doors close. 122 years of community anchoring ends. The building stands. The communities it served remain — but the place they gathered is gone.
2021
Route Motoring Club founded in Mill Valley, CA. A membership-based communal garage in a residential area — a successful pilot proving the model. The precursor to everything that follows.
2026
The Sibley family builds again. Not a department store. Something the 21st century needs more.
The mission
I build places, not spaces. I engineer what people feel, not just what they see. I measure impact, not just return.
Rev Ritual
The Platform
From one person outward.
Everything begins with a single individual who arrives somewhere unfamiliar and leaves feeling seen. That moment — engineered, repeatable, measurable — is where every ring of impact originates. The spirit of internal combustion, movement, and making things together is our recipe. But the recipe works anywhere, for any community, around any project worth showing up for.
Δ
The Individual
Arrives alone. Leaves seen.
1
Gather
New relationships. Shared passion.
2
Build
Shared purpose deepens bonds.
3
Radio
The community hears itself.
4
Household · Towns
Positive energy comes home.
5
Community · Cities
Social fabric rebuilds.
6
States
Loneliness measurably reduced at scale.
7
Global Socio-Economic Benefit
Communities that know each other are safer and more resilient.
Rev Ritual
The Mechanism
Three levers.
One cycle.
One cycle.
Three interdependent levers. Each feeds the next. Together they form a self-sustaining community engine.
The self-sustaining cycle
Gather
spark
Build
bond
Radio
voice
THE
INDIVIDUAL
INDIVIDUAL
The three levers in detail
Gather
Motor culture does the social work before a single word is exchanged. The car carries your story. Every event is designed so that connection feels inevitable — not accidental.
Build
"See you Saturday at the build" needs no explanation. The project is the social permission structure. Friendship forms underneath it — without anyone having to name it.
Radio
The radio amplifies what the community is already saying. When someone hears themselves reflected back, they feel they belong. Belonging is contagious.
Rev Ritual
Rev Ritual · Social Design
Gather
A specifically engineered social environment. Every zone, flow path, and programmed moment is intentional. Strangers turn toward each other organically — without knowing they were guided.
Drone Ops
Overhead view measures zone dwell and engagement in real time.
Pull + Push
Pull zones draw people in. Push zones keep them moving.
Zone Cards
Each vehicle gets a card. Gives strangers a reason to stop.
Drone Operations
Overhead coverage documents zone dwell and engagement.
Pull + Push Zones
Pull zones draw people in. Push zones keep them moving. Guided discovery, not crowds.
The Engineered Spark
Motor culture does the social work. The zone card gives strangers a reason to stop.
Rev Ritual
Build Lab · Build
Build
Build Lab activates vacant retail space — zero permanent buildout, operational in six weeks. Teams assemble kit cars together over a season. The car is the excuse. The bond is the point. The recipe works for any project worth showing up for — a junkyard build in an empty Sears has the same power as a Factory Five kit car. We teach the recipe. Lab managers find the right project for their community.
The Venue Model
Vacant retail space. Zero permanent buildout. If the venue needs the space, Build Lab is out in six weeks — no disruption. We move to the next vacant unit.
The Build Season
Four teams. Four build-and-disassemble cycles. $1,150/member/season. The fifth build drives out. All teams meet at Sonoma Raceway. Car sells, funds the next season.
The Social Architecture
The friendship forms underneath the project — and lasts because it was built on something real, with real people, over real time.
Empty space. Zero buildout. Six weeks to operational. The car drives out. The season funds the next one.
Build Lab makes social infrastructure out of nothing — and proves the economic case every time it does.
Factory Five Racing · Daytona Coupe · Kit Build
Teams of 20 · Build · Bond · Drive
Rev Ritual
Build Lab · Philosophy
The process
is the product.
is the product.
Most landlords think about what a space is used for — the end product. A restaurant. A gym. A retailer. They optimize for the thing that arrives fully formed and pays rent.
We think differently. Commercial real estate can be a development tool — not just economically, but socially. The question is not what will this space become. The question is what happens to people while they are inside it.
The Factory Five kit car is the proof. It arrives as a crate of parts. Over months, in public, inside a vacant space, it becomes a car. Every stage is visible. People stop. People watch. People come back. By the time the car drives away, the space has already become something — and so have the people inside it.
The build in public model
The car rolls. All the teams meet. The community is solidified.
Rev Ritual
Rev Ritual · Broadcast
Radio
Every community has a voice. Radio gives it a frequency. Live from the floor — local hosts, local sponsors, local stories. The third lever: the one that makes the community feel heard.
Live from the floor
Broadcasts originate at every Gather and Build Lab session. The community hears itself in real time.
Local hosts
Each market has its own voice. Hosts emerge from the community — not hired talent reading a script.
Sponsor model
$750/mo average local sponsorship. Sponsors are woven into the broadcast — not ads, introductions.
Pilot · Marin
FM broadcast + streaming. The Marin Dad — first host. Proven format before national rollout.
Rev Waves
Live-to-air from every Gather. Crowd noise, engine sounds, host introductions. Sounds like nothing else on the dial.
Temporary Environments
Purpose-built for one event, packed up after. The impermanence is the point.
Revenue Model
$750/mo local sponsorship average. 3–5 sponsors per market. $27,000/yr per location. National at 60 locations: $1.6M+ annually — on top of Gather and Build revenue.
Rev Ritual
Who this is for
Three audiences.
One platform.
One platform.
Three distinct partners. Each one makes the others stronger.
Auto Clubs & Motor Communities
You have the members.
→
We have the programming.
Passionate memberships, no platform. Rev Ritual activates them into a true community. We pre-sell seasons before we open in each market — no cold start, no empty rooms.
Avants (national wagon club, working directly with founder) · Hagerty Drivers Club (750,000 members) · Regional car clubs · Motorcycle communities · Off-road organizations
Venues & Property Owners
You have the space.
→
We fill it with something that matters.
Edens gives us 60 properties at no cost. The model works in any underperforming space — vacant anchors, dead malls, indoor facilities. We bring measurable foot traffic and dwell time. The highest and best use of space retail has failed to fill.
Edens Investment Trust (60 open-air retail properties, launch partner) · Vacant Sears / mall anchors · Indoor sports & pickleball facilities · Independent landlords · Community centers
Brands & Local Businesses
You have customers.
→
We reintroduce you in a way that lasts.
Not a banner ad. A sponsor inside Rev Ritual becomes part of the community — present in a moment that matters. Dwell time is real. Engagement is earned. The relationship outlasts the event.
Local auto dealers and shops · Regional brands seeking community reintroduction · National sponsors seeking authentic motor culture access · Rev Radio local sponsorship ($750/mo avg)
Rev Ritual
The Opportunity
$2,000,000
to put the community back.
to put the community back.
The Sibley family built gathering places for 122 years. I am building the next ones — not around consumption, but around connection. The infrastructure is already secured. What I need is stability and time to execute.
Why now · Why us
60 Edens locations, zero rent. No lease, no buildout, no cap-ex. In and out in 6 weeks. The real estate risk is eliminated.
Avants + Hagerty. National club chapters pre-fill membership before we open. Hagerty's 750,000 Drivers Club members extend Phase 2.
Self-funding model. Member revenue produces a sellable race car each year. The sale funds the next build. The model sustains itself.
Proven founding team. Jason ($150k) · Mike, master builder ($100k, 9mo Y1) · Kevin, ops co-founder ($100k Y1 → $150k Y2+) · Media and community hire ($120k). All hold founding equity. Each new Build Lab adds a full-time builder at $115k.
Running in Mill Valley. Motor Social monthly. Build Lab secured. Co-op garage ran nearly a year. The community knows the work.
$1.1M
Phase 1 gross CA launch
$22M+
National gross 60 locations
~8×
Return on $2M at 8× NOI
3.4yr
$2M salary runway
Note terms
StructureConvertible Note
Amount$2,000,000
Interest8% annual · accrued
Maturity36 months
Discount20% at conversion
Valuation cap$10M
ControlNo board seat until Series A
Revenue per location · Annual
Build Lab membership$115,000
Motor Social events (24/yr)$180,000
Pit Stop — kids racing$45,600
Rev Radio sponsorship$27,000
Per location total$367,600
Use of $2M
— Jason $150k · Kevin $100k→$150k · Media $120k (annual)
— Mike $100k (9mo Y1) · builders $115k per new Build Lab
— Staging $15k/unit · insurance · equipment · Phase 2 runway
— Mike $100k (9mo Y1) · builders $115k per new Build Lab
— Staging $15k/unit · insurance · equipment · Phase 2 runway
Rev Ritual
National Expansion · 2026 – 2030
60 Edens locations.
Zero rent.
The infrastructure is already there.
Zero rent.
The infrastructure is already there.
2026 · Phase 1
2
Gather · 1 Build Lab
California launch
California launch
2027 · Phase 2
7
Gather · 2 Build Labs
CA + 2 states
CA + 2 states
2028
22
Gather · 4 Build Labs
Hagerty activates
Hagerty activates
2029
47
Gather · 8 Build Labs
National momentum
National momentum
2030
60
Gather · 16 Build Labs
Full Edens + Sears
Full Edens + Sears