Investor Deck · 2026
Saving the world
through motor culture.
Place>Space
Feel>See
Impact>Scale
Rev Ritual
The Legacy · 1868 – Present
My family built the gathering places of the 20th century.
I am building the ones the 21st century needs.
I am building the ones the 21st century needs.
Twice, a Sibley has stood at Harvard's door and walked toward something that served more people. My great-great-grandfather chose a store - it anchored a city for 122 years.
The instinct never changed: back the person, then get out of the way. My grandfather Russell is the reason I knew what Veritas meant before I hit double digits.
The doors closed in 1990. The communities are still there - fractured. The loneliness epidemic is not an accident.
The doors closed in 1990. The communities are still there - fractured. The loneliness epidemic is not an accident.
"If you want roses, you have to put up with thorns."
Rufus Adams Sibley, on why success carries obligations
50% of Americans report chronic loneliness - the same mortality risk as smoking 15 cigarettes a day. We are not short on diagnosis. We are short on infrastructure.
1863
Rufus Sibley, 22, moves to Boston to enroll at Harvard and become an engineer. He takes a bookkeeping job to pay for it - and finds work that will serve a whole city instead of one career. He chooses the store. He never enrolls.
1868
He opens a store 25 feet wide on one principle: One Price for All. Competitors used coded tickets only clerks could read, so the price moved with the customer. Sibley's marked everything in the open.
1904
Fire takes the block. The safe holding every customer account falls six floors and splits open. No records, no way to collect. Over 90% of Rochester pays anyway. The store reopens in 30 days.
1923
Rufus, 82 and ill, pays a dead son-in-law's debts out of his own fortune. He is not legally responsible. No one, he says, should suffer for the failure of an enterprise his family was connected to.
1944
Russell Sibley leaves Harvard for the war. Latin, Japanese, German. Something larger than a degree was owed. He returns, finishes, and gives the next 45 years to sending other people there.
1990
The doors close. 122 years of community anchoring ends. The building stands. The communities it served remain.
2021
Route Motoring Club founded in Mill Valley, CA. A membership-based communal garage in a residential area. The thesis, proven small.
2026
Rev Ritual opens. 2 Gather, 1 Build Lab. California.
2027
7 Gather, 2 Build Labs. Three states.
2028
22 Gather, 4 Build Labs. Hagerty activates.
2029
47 Gather, 8 Build Labs. The operating team stands up: Community, Build, Business Ops. Funded from location revenue, not from the raise.
2030
60 Gather, 16 Build Labs. Full Edens footprint.
2031
Harvard. Not to finish what they missed - they didn't miss it, they chose otherwise. I go when going serves the work. By then the platform runs without me. That was always the point.
2033
Tokyo. 2035, Berlin. The two languages my grandfather spoke.
The mission
I build places, not spaces. I engineer what people feel, not just what they see. I measure impact, not just return.
Rev Ritual
The Platform
From one person outward.
Everything begins with a single individual who arrives somewhere unfamiliar and leaves feeling seen. That moment — engineered, repeatable, measurable — is where every ring of impact originates. The spirit of internal combustion, movement, and making things together is our recipe. But the recipe works anywhere, for any community, around any project worth showing up for.
Δ
The Individual
Arrives alone. Leaves seen.
1
Gather
New relationships. Shared passion.
2
Build
Shared purpose deepens bonds.
3
Radio
The community hears itself.
4
Household · Towns
Positive energy comes home.
5
Community · Cities
Social fabric rebuilds.
6
States
Loneliness measurably reduced at scale.
7
Global Socio-Economic Benefit
Communities that know each other are safer and more resilient.
+64% foot traffic
On Motor Social Saturdays vs. every other Saturday
+15% daily revenue
Average lift for tenants on site
6 of 8 busiest Saturdays
Top 8 in 16 months are Motor Social days
Placer.ai data provided by Edens. Saturdays 8-10am, Jan 2025 - May 2026. The social case and the economic case are the same case - and the landlord is the one holding the receipts.
Rev Ritual
The business model
Three sides.
Each pays for what
the other two bring.
Each pays for what
the other two bring.
Clubs have members and nowhere to put them. Landlords have space and no one to fill it. Brands have money and no honest way in. None of them can solve it alone. We are the only place the three meet.
Auto Clubs & Motor Communities
You have the members.
→
We have the programming.
Passionate memberships, no platform. We pre-sell seasons before opening a market — no cold start, no empty rooms.
Avants (national wagon club, working directly with founder) · Hagerty Drivers Club (750,000 members) · Regional car clubs · Motorcycle communities · Off-road organizations
Venues & Property Owners
You have the space.
→
We fill it with something that matters.
Edens gives us 60 properties at no cost - because the traffic is already proven, in their own data. Motor Social Saturdays run 64% above every other Saturday, six of the eight busiest Saturdays in 16 months are ours, and tenants see a 15% average lift in daily revenue. Landlords do not have to take our word for it - it is their measurement, not ours.
Edens Investment Trust (60 open-air retail properties, launch partner) · Vacant Sears / mall anchors · Indoor sports & pickleball facilities · Independent landlords · Community centers
Brands & Local Businesses
You have customers.
→
We reintroduce you in a way that lasts.
Not a banner ad. A sponsor becomes part of the community, present in a moment that matters. The relationship outlasts the event.
Local auto dealers and shops · Regional brands seeking community reintroduction · National sponsors seeking authentic motor culture access · Rev Radio local sponsorship ($750/mo avg)
Every location makes the platform more valuable to all three sides at once. This is not philanthropy. Every side pays — and the margin is what funds the mission, which is why it does not run out.
Rev Ritual
The Mechanism
Three levers.
One cycle.
One cycle.
Three interdependent levers. Each feeds the next. Together they form a self-sustaining community engine.
The self-sustaining cycle
Gather
spark
Build
bond
Radio
voice
THE
INDIVIDUAL
INDIVIDUAL
Rev Ritual
Rev Ritual · Social Design
Gather
A specifically engineered social environment. Every zone, flow path, and programmed moment is intentional. Strangers turn toward each other organically — without knowing they were guided.
Drone Ops
Overhead view measures zone dwell and engagement in real time.
Pull + Push
Pull zones draw people in. Push zones keep them moving.
Zone Cards
Each vehicle gets a card. Gives strangers a reason to stop.
The Engineered Spark
Motor culture does the social work. The zone card gives strangers a reason to stop.
Rev Ritual
Build Lab · Build
Build
Build Lab activates vacant retail space — zero permanent buildout, operational in six weeks. Teams assemble kit cars together over a season. The car is the excuse. The bond is the point. The recipe works for any project worth showing up for — a junkyard build in an empty Sears has the same power as a Factory Five kit car. We teach the recipe. Lab managers find the right project for their community.
The Venue Model
Vacant retail space. Zero permanent buildout. If the venue needs the space, Build Lab is out in six weeks — no disruption. We move to the next vacant unit.
The Build Season
Four teams. Four build-and-disassemble cycles. $1,150/member/season. The fifth build drives out. All teams meet at Sonoma Raceway. Car sells, funds the next season.
The Social Architecture
The friendship forms underneath the project — and lasts because it was built on something real, with real people, over real time.
Empty space. Zero buildout. Six weeks to operational. The car drives out. The season funds the next one.
Build Lab makes social infrastructure out of nothing — and proves the economic case every time it does.
Factory Five Racing · Daytona Coupe · Kit Build
Teams of 20 · Build · Bond · Drive
Commercial real estate can be a development tool - not just economically, but socially. The question is not what a space will become. The question is what happens to people while they are inside it.
Rev Ritual
Rev Ritual · Broadcast
Radio
Every community has a voice. Radio gives it a frequency. It also replaces the PA: every car is a speaker, and the speakers move. Windows down, volume up, sound carried into corners a stage rig could never reach. The signal starts working before anyone parks - you tune in on the approach, and the event is already happening around you.
Live from the floor
Broadcasts originate at every Gather and Build Lab session. The community hears itself in real time.
Local hosts
Each market has its own voice. Hosts emerge from the community — not hired talent reading a script.
Every car is a speaker
The sound system arrives with the crowd and grows with it. No rental, no rigging. Windows down, and the vibe reaches further than any stage rig.
Sponsor model
$750/mo average local sponsorship. Sponsors are woven into the broadcast — not ads, introductions.
Pilot · Marin
FM broadcast + streaming. The Marin Dad — first host. Proven format before national rollout.
Rev Waves
Live-to-air from every Gather. Crowd noise, engine sounds, host introductions. Sounds like nothing else on the dial.
The Perimeter
The hype starts before the gate. Drivers tune in on the approach and hear the arrivals being called - a 97 Turbo S, a 54 Bel Air - so they roll in already inside the event. Presence is the only way to hear it, and every car that shows up extends the range.
The Arrival
Every driver is interviewed on the way in. Name, vehicle, one thing nobody would guess. It goes out live, so the whole lot meets you before you park. Nobody arrives anonymous.
Temporary Environments
Purpose-built for one event, packed up after. The impermanence is the point.
Revenue Model
$750/mo local sponsorship average. 3–5 sponsors per market. $27,000/yr per location. National at 60 locations: $1.6M+ annually — on top of Gather and Build revenue.
Rev Ritual
The Opportunity
$2,000,000
to put the community back.
to put the community back.
The Sibley family built gathering places for 122 years. I am building the next ones — not around consumption, but around connection. The infrastructure is already secured. What I need is stability and time to execute.
Why now · Why us
60 Edens locations, zero rent. No lease, no buildout, no cap-ex. In and out in 6 weeks. The real estate risk is eliminated.
Avants + Hagerty. National club chapters pre-fill membership before we open. Hagerty's 750,000 Drivers Club members extend Phase 2.
Self-funding model. Member revenue produces a sellable race car each year. The sale funds the next build. The model sustains itself.
Proven founding team. Jason ($150k) · Mike, master builder ($100k, 9mo Y1) · Kevin, ops co-founder ($100k Y1 → $150k Y2+) · Media and community hire ($120k). All hold founding equity. Each new Build Lab adds a full-time builder at $115k.
Running in Mill Valley. Motor Social monthly. Build Lab secured. Co-op garage ran nearly a year. The landlord’s own Placer.ai data shows our Saturdays running 64% above every other Saturday, and six of the eight busiest Saturdays in 16 months are ours. The community knows the work - and so does the traffic count.
$1.1M
Phase 1 gross CA launch
$22M+
National gross 60 locations
~8×
Return on $2M at 8× NOI
3.4yr
$2M salary runway
Note terms
StructureConvertible Note
Amount$2,000,000
Interest8% annual · accrued
Maturity36 months
Discount20% at conversion
Valuation cap$10M
ControlNo board seat until Series A
Revenue per location · Annual
Build Lab membership$115,000
Motor Social events (24/yr)$180,000
Pit Stop — kids racing$45,600
Rev Radio sponsorship$27,000
Per location total$367,600
Use of $2M
— Jason $150k · Kevin $100k→$150k · Media $120k (annual)
— Mike $100k (9mo Y1) · builders $115k per new Build Lab
— Staging $25k/unit · insurance · equipment · Phase 2 runway
— Mike $100k (9mo Y1) · builders $115k per new Build Lab
— Staging $25k/unit · insurance · equipment · Phase 2 runway
Rev Ritual
Expansion · 2026 – 2035
60 US locations.
Then Tokyo.
The infrastructure is already there.
Then Tokyo.
The infrastructure is already there.
2026 · Phase 1
2
Gather · 1 Build Lab
California launch
California launch
2027 · Phase 2
7
Gather · 2 Build Labs
CA + 2 states
CA + 2 states
2028 · Phase 3
22
Gather · 4 Build Labs
Hagerty activates
Hagerty activates
2029 · Phase 4
47
Gather · 8 Build Labs
National momentum
National momentum
2030 · Phase 5
60
Gather · 16 Build Labs
Full Edens + Sears
Full Edens + Sears
2033 · International
Tokyo
Berlin 2035 · the two languages my grandfather spoke